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These days, it's hard to find a house that doesn't have at least one television. Since it became popular in Brazil, between the 1970s and 1980s, TV became part of the routines of most Brazilian urban homes. Over time came technologies such as VHS, DVD, and, finally, streaming. To understand how we got here, it is necessary to know the evolution of audiovisuals in Brazil.

And this is exactly the subject that Olé deals with in the text below. We'll tell you the story behind this evolution of audiovisual in Brazil — since the arrival of the TV until today — and, finally, show how streaming can bring opportunities for providers and other professionals in the field.

Read on and learn more!

A history of audiovisual evolution in Brazil

This story begins in the 1950s when TV began to consolidate in other countries around the world. Around here, at the time, few families had one at home, and television was considered a luxury item. It was only in the 1980s that the forerunner of television in Brazil, Assis Chateaubriand, made it more accessible. You may also be interested in "Cable TV network" here Tv por Assinatura

Open TV, which has been around for a few decades, has grown like never before. And the growth in the consumption of television content has gotten bigger and bigger. With the passing of the '80s and the arrival of the '90s, it was the turn of closed pay-TV to conquer its space.

As its name suggests, it required that packages be signed in order to have access to the content produced. Even though open TV was free, many opted for closed TV subscriptions — largely due to the differentiated content offered by the channels that were part of these packages.

In a short time, this became the standard of the Brazilian television content consumer. The 1990s and 2000s saw closed TV completely dominate the market. After all, it brought unique benefits that free-to-air TV could not compete with—especially the variety of channels.

That's when the beginning of the 2010s came and, with it, streaming. If closed TV allowed people to have access to more content, streaming brought the concept of on-demand, in which it became possible to watch any content at the desired time — something that pay-TV did not allow.

Today, to have an idea, streaming is already more consumed than closed TV — second only to open TV due to its greater accessibility.

Do not waste time; work with streaming!

And if you already work with telecommunications, especially if you are an internet provider, and want to take advantage of the success of streaming to increase your sales, know that this is possible!